— Agency

Boathouse

— ROLE

Art Direction

Graphic Design

— CREDITS

Writer: Dan Esberg

CD: Margaret McGovern

Video Editor: Tyler Adams

Empowering Project Liberty Action Network's mission to tackle social media's downsides, I spearheaded creative social media campaigns. Brainstorming with the team, I developed a "doom scroll" video, hopped on tik tok trends such as the "I'm a ___, of course" meme, and designed static posts that used social commentary with a touch of wit. Leading design and production, I ensured brand consistency across platforms, maximizing campaign impact.