—AGENCY

Boathouse

— ROLE

Art Direction

Graphic Design

Production

— CREDITS

Writer: John Lemelman

Creative Director: Margaret McGovern

At the MBTA, Boston's iconic public transit system, I kept riders informed. My focus? Awareness campaigns for mask mandates, tunnel closures, and more. I designed eye-catching visuals that adhered to the T's brand guidelines, working hand-in-hand with a copywriter to craft clear and concise messaging. Print, digital, or social, my designs fit seamlessly across all platforms. But I didn't stop at concepts – I also produced the final assets, from print ads to subway station displays and beyond.