— AGENCY
Boathouse
— ROLE
Art Direction
Graphic Design
Production
Project Management
At Boathouse, I shifted Goodyear into high gear. Their marketing needed a modern upgrade to reach younger drivers. I spearheaded revamping their emails for better engagement, with a fresh, modern look. But it wasn't just emails – I designed flyers, social media graphics, and in-store signage, all keeping pace with seasonal campaigns.
Working hand-in-hand with the email vendor and account teams, I ensured everything ran smoothly. No need to reinvent the wheel, just get it rolling for the road ahead.
Direct mail postcard.
In-store digital menuboard that rotated monthly.