— AGENCY

Boathouse

— ROLE

Art Direction

Graphic Design

Production

Eversource, a massive energy company, needed clear communication across multiple channels. From rate changes to weather alerts, my team crafted flexible creative for print, radio, social media, and more.

As Art Director, I led campaigns across different areas. Residential programs like energy efficiency, seasonal promos, and even retail product campaigns – I kept the creative fresh and inviting, navigating regulations and the occasional tough news. Channels included social, GDN, email, and more.

One impactful project was a charity commercial for the Eversource Walk for Kids. We brainstormed hero-themed concepts, but the client preferred a focus on personal connection. I oversaw editing, voiceover, and more.