— AGENCY

Boathouse

— ROLE

Art Direction

Graphic Design

Production

— CREDITS

Writer: Dan Esberg

CD: Margaret McGovern

Production Artist: Maddie Kaplan

As part of a partnership with Pittsburgh International Airport, British Airways wanted to announce and promote new direct flights to London. We settled on a direction that juxtaposed the glamor, mystique and excitement of London against the long, dark and somewhat grim winter in Pittsburgh.

Billboards, paid social – video and static, digital banners, print, in-airport signage. Additionally, I designed and produced many graphic elements of the campaign.