—AGENCY

Boathouse

— ROLE

Art Direction

Graphic Design

Branding

Production

Arsenal Yards, a new mixed-use development in Watertown, MA, came to Boathouse for a complete brand rollout. From construction walls to social media, the team and I crafted eye-catching icons, taglines, and visuals to make them shine. I designed large-format graphics, logos and art for events, and finally creating social and streaming video ads.

For a streaming ad, we pitched a playful concept – a menu mirroring popular services, highlighting Arsenal Yards' diverse offerings. This idea capitalized on the "Are you still watching?" screen, grabbing viewers during their streaming marathons. As art director, I oversaw the production for the commercial from initial concept VO to final edit.

My role on AY went beyond concepting. I produced large-format construction wraps, banners, and social assets.